This article by Tom Peters rings as true today as when it first rocked the world 15 years ago. It should be required reading for any expert in any field:
It’s a new brand world.That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …
You’re branded, branded, branded, branded.
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It’s that simple — and that hard. And that inescapable.” Get the rest here: The Brand Called You | Fast Company.
At e1evation, llc, we specialized in giving thinkers the “good, fast, and cheap” tools and tactics they need to become thought leaders — to get found when people are looking for what they do in what Google calls the Zero Moment of Truth [ZMOT]. Comment below or connect with me so we can talk about how this applies to you and your situation…
